The CareTech Foundation is delighted to announce that it is supporting Purple Tuesday as well as a series of commitments to improving accessibility for people with disabilities.
Purple Tuesday promotes the £2.25 trillion* global spending power of disabled people and their families. Not only does the event aim to show the potential benefit of making organisations more inclusive, but also that these changes don’t need to be dramatic, they can be as little as adjusting lighting or providing handrails to aid those with mobility issues. The CareTech Foundation is playing its part in the Purple Tuesday initiative by changing its website and online resources so that they comply with the common-sense web accessibility guide produced by Purple.
Purple Tuesday has been developed by disability organisation Purple, which works with businesses to improve the customer experience for disabled people. The CareTech Foundation is proud of its friendship with Purple, and Purple CEO Mike Adams is a trustee of the Foundation and an Executive Director of CareTech Holdings PLC.
Last year, the first ever Purple Tuesday was a huge success – with over 1,500 commitments such as: staff training, digital audits, better signage and training of frontline staff in basic British sign language in improve the customer experience for disabled people. This year they have 2,000 commitments internationally.
In addition to efforts to make retail and leisure more accessible, Purple also sets out guidelines for how organisations can make the online world more inclusive too. The CareTech Foundation is playing its part in Purple Tuesday by changing its website so that it complies with this guidance. To make it more accessible, the CareTech Foundation website will soon become easier to navigate, text will be easier to read and there will be descriptions
of images for those who use text-to-speech software to access the web.
CareTech Foundation Chief Executive Jonathan Freeman said:
“Purple Tuesday reminds us that there is much more to be done to ensure people with disabilities are not overlooked by businesses and the wider economy. At The CareTech Foundation, we’re very proud to support Mike and the pioneering work Purple are doing to highlight the issue of accessibility. Purple are leading the way; showing companies that even small changes can make a big difference as we all work to become truly accessible to all.”
Mike Adams, Purple CEO, commented:
“I am delighted that the CareTech Foundation is involved in Purple Tuesday. It underlines their public commitment to improve the customer experience for disabled people, I am hopeful others will follow the CareTech Foundation’s lead. Together we can and commit to change the customer experience for disabled people for good.”